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THE New Feature: Event Campaign

by | Oct 20, 2022 | Product Updates

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Do you want to run an event campaign but doubt your ability to organize it (lack of time, people, money, or expertise in the field…)?

You know the importance of the role played by content creators in your influencer strategy, but you don’t know how to concretely engage them with your brand…

Then, how can you leverage the future impact of your event campaign?

At Trustt, we are convinced that human relationships and physical meetings are at the heart of community engagement. It helps strengthen bonds and facilitate feedback! Many of you have been waiting for it: it’s here!

Now, with the event campaign feature of the Trustt tool, organize and manage the recruitment of your event ambassadors in one click!

“T”hree-quarters of organizers confirmed the importance of digital in their event strategy (study conducted by Unimev, 2022)

For What Types of Events?

If you want to develop an event plan, this new feature is the ideal tool for:

  • A product launch,
  • An informative masterclass,
  • Live Shopping,
  • A meet-up,
  • Private sales,
  • Seasonal and/or festive events: Spring, Christmas,…
  • A brand or product anniversary,
  • etc.

Manage Your Event Campaign in One Click

A real time-saver for your brand, this feature makes scalable actions that are very time-consuming when done manually – such as managing application flows: selected people, rejections, sending invitation emails, no-shows, etc. – while improving the necessary feedback for the evolution of your future events.

The event campaign feature is a tool at the service of your brand for:

  • Recruitment and selection of guests who commit to completing 1 mission before, during, and after your event,
  • Advanced processing of the application form (multi-segmentation of responses and data visualization),
  • Management of rejected applications,
  • Management of attendance confirmation,
  • Monitoring of ambassadors and support for content creation via a customizable mission letter,
  • Qualitative/satisfaction study,
  • Text/video reviews,
  • Photo shoots.

The Feature That Takes Your Event to the Next Level!

Organizing an event campaign with our community management CRM offers your brand the opportunity to:

  • Promote your products and services in an original way,
  • Stand out from the competition,
  • Gain visibility on social networks,
  • Save time with event management features,
  • Continuously improve your event,
  • Involve communities in your brand’s growth,
  • Drive traffic to points of sale to develop sales,

Offer a unique experience to the talents you have selected

Still rarely used in the influencer marketing sector, inviting carefully selected ambassadors to a digital or physical event campaign of your brand is nonetheless a type of partnership to prioritize.

The ambassador feels privileged that you give them the leading role in this unique and selective event. They are the one chosen to bring your event campaign to life digitally by becoming the “reporter”. Having been chosen for a highly selective adventure, the ambassador feels part of your team. Their mission is to create original, highly creative, and authentic content to share with a totally devoted audience: their community!

An event campaign therefore allows you to provide a special day for your ambassadors and, by extension, attract new people – thus new prospects – into your brand’s universe. Content creators are the best channels to benefit from greater visibility on social networks!

Note: “58% of content creators desire more proposals of this type (namely, to be invited to brand events)” (study conducted by Reech, 2022)

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