Brand of Probiotics and Dietary Supplements
DIJO: How Ambassadors Supported Customer Loyalty and Developed Brand Word-of-Mouth
Over 490
reviews
collected
Over 350K
potential
reach
Over 74
Over 2.3K
4/5
The Brand
DIJO is a French brand created in July 2019 that positions itself as an expert in gut wellness! Indeed, for the brand, the gut is the pillar of health, and every gut is unique.
This is why DIJO’s expert teams have created several ranges of probiotics and dietary supplements addressing various recurring issues, particularly among women, such as bloating, transit disorders, skin problems, chronic fatigue, etc.
All of the brand’s products are clean, meaning they are vegan, GMO-free, gluten-free, and lactose-free. All compositions are created with premium, traced, and certified active ingredients.
A true DNVB, Dijo is a brand of its time! 100% digital and very active on social networks, its products are distributed exclusively on its e-shop and on two select marketplaces.
The brand, which already enjoys good brand awareness, continues its development and plans to launch a food range in 2022 and a range for children…
Initial Challenges
Consolidate the trust gained from DIJO consumers and transform them into ambassadors to boost the brand’s visibility and awareness
DIJO is a Digital Native Vertical Brand (DNVB) par excellence, operating on a direct-to-consumer model, “meaning it sells its products directly to its customers via its website without any other intermediary. T” his is why the brand must maintain the commercial performance of its e-shop.
The brand knows that to continue its development and sustain its activity, it must do everything possible to create a strong relationship of proximity and trust with its Dijo clientele in order to retain them long-term and develop word-of-mouth. This is why it wishes to place customer reviews and feedback at the heart of its business strategy to better understand them, continuously improve their purchasing journey, and continue to satisfy them.
It also wishes to communicate more, with authenticity and transparency, to its customers and explain DIJO’s mission: to provide real solutions to common and recurring health issues of its clientele and take care of them daily. To do this, the brand must put the ‘why’ back at the heart of all its messages.
It is in this context that DIJO contacted the Trustt teams… The challenge? To consolidate the trust that its current consumers have in the benefits of DIJO products, spread the brand’s aura and mission on the web through the implementation of an ambassador program, and boost the commercial performance of its e-shop.
The Solution
An Ambassador Program = Seeing Your Customers as Your Best Partners!
By installing an ambassador program on its e-shop and launching product campaigns, DIJO was able to consolidate its brand image and refine its customer-centric strategy.
DIJO thus recruited highly targeted ambassadors, whether they were prospects, satisfied customers of the brand, or influencers. They were rigorously selected for their affinities related to health and wellness and for their influence capacity.
Thanks to its engaged ambassadors who guarantee the quality of Dijo products, the brand was able to collect a large number of detailed and very comprehensive reviews that enriched all the product pages of its e-shop. These reassurance elements actively contribute to increasing its brand awareness and conversions.
Moreover, the usage tests launched allowed DIJO to collect more than 200 response forms. This valuable proprietary data allows the gut expert brand to better understand its target, their expectations, and their needs.
Finally, all actions carried out through its ambassador program have allowed DIJO to enrich its database with more than 2,000 segmented opt-ins. Thanks to this, DIJO can address the right messages to its clientele to retain existing customers, direct its prospects towards the products in its e-shop, and thus generate conversions.
The Results
Detailed reviews from ambassadors to retain existing customers and convert new ones
Who hasn’t consulted other customers’ reviews before making a purchase?
Consumer reviews help reassure and support internet users in their choice and they are particularly important for a DNVB brand that sells its products exclusively on the web!
Thanks to the implementation of an ambassador program on its e-commerce site and the launch of its product testing campaigns, DIJO has been able to collect more than 490 qualified reviews that provide information on each consumer’s profile (age, skin type, etc.). Moreover, the brand has obtained an excellent rating of 4/5 from its ambassadors for the quality of its products!
These reassuring elements allow the brand’s prospects and customers in all their diversity to recognize themselves in the testimonials of other customers and thus project themselves into their purchase. All the reviews collected by DIJO through the Trustt solution allow it to win over its prospects and retain its customers.
Here are examples of reviews written by DIJO ambassadors.
UGC: powerful word-of-mouth to spread the brand’s aura and promote its products
At the heart of DIJO’s challenges are customer retention as well as the development of its visibility and awareness to win new customers.
To meet its objectives, the UGC from the brand’s ambassadors plays an essential role! These numerous social publications received following product campaigns contribute to the creation of a united and engaged DIJO community.
They convey and spread the brand’s messages and values on social networks, to “other users. The strengthening of its awareness notably allows it to” ensure the success of the launch of its future products. These social publications are used by DIJO on all its communication supports: they amplify the aura of its products and generate powerful word-of-mouth across all its audience channels.
Finally, highlighting user-generated content (UGC) on its e-shop product pages allows the brand to increase its conversions and the value of its average basket.
Here are some examples of the best UGC collected following the 4 DIJO x Trustt campaigns.
