The Best Tools to Create Your Brand Newsletter

Organizing a sale, inviting to an event, or simply relaying information about new article publications available on a blog… Do you want to notify everyone to have maximum visibility? Years ago, this information transfer might have required paying for a newspaper ad, publishing a press release, or even printing and sending a flyer. But today, reaching clients and contacts has become extremely simplified, notably with software dedicated to creating marketing emails like MailChimp, SendinBlue, or MailJet. However, you still need to know how to use them properly…

Newsletters: The Essential Marketing Communication Tool

With newsletters, the goal is to inform as many potential targets as possible, those whose data you have acquired with the person’s consent (Opt-in). But be careful, this doesn’t mean these emails are simply used to stay in touch. They can be used to motivate your customers to take action, such as making a purchase or reading a recent blog post. The tone you use, or the form given to this email, will be important. Adding smileys or emojis, for example, may have its place in certain situations.

Newsletters are often the lifeblood of marketing campaigns. Over the last decade, email marketing – more commonly called emailing – has proven to be much more effective than marketing spread through social media channels.

Whether you’re a young SME or a large group with thousands of subscribers, there are many tools that can meet your needs, such as those dedicated to creating newsletters.

These are services specifically designed to send professional-looking marketing emails to hundreds or thousands of subscribers at the same time. Many of them are very easy to use and require no particular technical knowledge, making professional-quality output accessible to everyone.

MailChimp: The Creative Force

MailChimp is the first tool that comes to mind when thinking about newsletters, and for good reasons. There’s a huge selection of templates and many features that make it easy to execute a very aesthetic campaign that displays well on almost all email addresses. MailChimp integrates with major e-commerce providers including WooCommerce, Shopify, and Magento so you can use your purchase data to improve your emails.

It’s one of the most popular newsletter tools in the world. It offers affordable email marketing plans, including a free plan for beginners.

Using MailChimp is easy and accessible to everyone, even those with less developed technical skills. Anyone can create effective email marketing campaigns. The tool also allows you to create ads, landing pages, and more, all from one place.

You can easily integrate your MailChimp account with hundreds of other applications and tools like WordPress, Shopify, and Zapier. If technical support needs arise, there are marketing guides, step-by-step tutorials, or live assistance available via chat.

Price:

MailChimp offers a free plan of 10,000 emails per month to a list of up to 2000 addresses. Plans range from $9.99 (about €10) to $299.00 (about €270) and allow sending an unlimited number of emails to an unlimited number of subscribers: it’s up to you to see which one best suits your needs.

SendinBlue: For Better Email Strategies

SendinBlue allows for newsletter sending by email and is also SMS marketing software. It’s a simple platform suitable for both beginners and professionals.

The packages come with a rich library of email templates that you can instantly customize using drag-and-drop tools. There are also A/B testing options for your subject lines to improve your email open and conversion rates.

You can also use SendinBlue to create landing pages for email subscriber collection. The tool provides advanced reports for email campaigns. You can see precisely where your contacts click and how they interact with your emails. By using the reports, you can develop better email strategies for your business.

Price:

SendinBlue’s pricing plans are very different from MailJet and MailChimp. Its pricing plans are based on the number of emails you can send while having unlimited contacts. The advantage is that there is a free plan with which you can send up to 300 emails per day.

MailJet: The Collaborative Software

If you need to collaborate with other people to create your email newsletters, Mailjet’s Premium plan is an excellent option. Invite your team members, define roles or assign specific permissions, then collaborate in real-time (similar to Google Docs) to create your newsletters. Add comments, respond to them, and create approval “workflows” that allow you to work together without overlooking each other’s changes.

Then, use Mailjet’s email designer to personalize your newsletter and create unique templates. Segment your lists and run A/B tests. And, if necessary, you can also use Mailjet to create and send transactional emails (such as purchases and free plan sign-ups). It’s also possible to purchase credits and send SMS messages using the tool.

It’s a convenient way to manage all your business emails from a single service. Developers send messages from the application in the simplest way, and designers and writers update their emails without going through coding.

Good timing is often a crucial factor in the effectiveness of your newsletter strategies. Performance is therefore a priority for Mailjet. The software also has good international capabilities with offices in seven countries and support in four languages. Mailjet also emphasizes its ability to work at scale – it’s a good option if you’re a large company with huge mailing lists.

Price:

Starting from 200 emails per day for free, 30,000 emails per month for $9.65 (about €9) and up to 2,500,000 emails for $666.95 (about €600).

Create Unique and Personalized Newsletters with Photos

To create quality newsletters and make them even more personalized, we recommend incorporating visuals from stock image banks, which is possible from newsletter creation software. There are numerous stock image banks: Stocksy, iStock, Unsplash… Browse these sites until you find visuals that suit you and are catchy. In addition to providing a certain reading rhythm and capturing readers’ attention more easily, this will bring an identity to your brand. The goal? Generate interest, get full reads, and hundreds of clicks! The Trustt software will allow you to collect opt-ins via its ambassador program and make the best use of them. You can then send personalized newsletters with real impact and generate a significant sales conversion rate.