CBD Brand
ID Swiss Botanicals: The Neurocosmetics Brand Chooses Trustt Software and Sees Its Amazon Reviews Soar!
Over 450
reviews
collected
Over 90
Amazon
reviews
+ 100
Over 3K
The Brand
I.D. Swiss Botanicals is an innovative and revolutionary neurocosmetics brand. Formulated with cannabidiol (CBD), the in & out cosmetics offer care and protection for all skin types.
Its co-founder and CEO, Cédric Rimella, is convinced that the CBD molecule is not yet sufficiently exploited and recognized for its true value. Aware of the benefits of this substance on the skin and the entire body, he surrounds himself with a team of experts and develops unique formulas that are 100% natural and Swiss Made.
The brand develops CBD Beauty Complex™, a powerful phytocosmetic complex whose effectiveness is now recognized. The effects of CBD on the epidermis are multiple: the skin is plumper, regenerates faster, and its natural defenses are strengthened.
ID Swiss Botanicals now has a wide range of in & out
products ranging from CBD oils for sublingual consumption to creams, serums, and elixirs adapted to each skin issue.
Initial Challenges
Developing the Physical and Digital Distribution Network
Supporting physical sales with digital and vice versa: Trustt helps ID Swiss Botanicals develop its sell-in and make it a reference brand for pharmacies and renowned marketplaces such as Amazon.
Determining the Core Target and Secondary Targets
Establishing the typical profile of people most likely “to be interested in a brand’s products is far from” easy. For ID Swiss Botanicals products to achieve the success they deserve, Trustt supports the brand in its collection of consumer data.
Building Long-Term Influencer Partnerships
Choosing an influencer should never be taken lightly! Trustt is committed to supporting ID Swiss Botanicals in its quest for relevant ambassadors whose community aligns with the brand’s products and values.
The Solution
To address the various challenges of the ID Swiss Botanicals brand, Trustt activates different levers of community engagement through a single tool: the ambassador program!
The Trustt ambassador program allows ID Swiss Botanicals to engage its own community, and thus also that of followers, in developing its commercial success. This community has the opportunity to express itself through enriched and authentic reviews that establish ID Swiss Botanicals’ credibility with its distributors and resellers.
50 consumer reviews increase conversions by 30%: the more reviews ID Swiss Botanicals gets, the more sales increase. Consequently, conversion channels diversify and reviews flow in even more. It’s a virtuous circle that has allowed ID Swiss Botanicals to obtain hundreds of reviews on their e-shop and on Amazon!
Next, the Trustt ambassador program allows ID Swiss Botanicals to rely on proprietary quantitative data, collected during product campaigns. This data helps define the target audience and its consumption criteria, then determine the messages to be integrated into communications, the website, product sheets, and all points of contact.
For example, the messages disseminated can reassure the target audience about aspects they appreciated less from competitors. If the product addresses these concerns, ID Swiss Botanicals only needs to highlight the benefits sought by the target audience in a CBD product!
Finally, thanks to its cutting-edge algorithm that identifies the best ambassadors and their communities with a single click, Trustt has deployed a broad influencer marketing strategy by targeting ambassadors (consumers and influencers) most likely to appreciate ID Swiss Botanicals products and the brand’s values. The result? Hundreds of social media posts have been generated on social networks praising the merits of CBD-based products. No need for advertising to get people talking about ID Swiss Botanicals products!
The Results
Over 500 consumer reviews on the e-shop and Amazon
Thanks to the ambassador program and the 20 product campaigns launched by ID Swiss Botanicals, the brand has been able to collect hundreds of reviews on its e-shop product pages, as well as hundreds of consumer reviews on the most famous marketplace: Amazon!
This is a real boon for the brand, which now benefits from the most powerful reassurance data in the market, on an extremely popular platform. The target audience is guided towards ID Swiss Botanicals products thanks to positive – but 100% authentic – reviews posted on Amazon by brand ambassadors.
The brand’s awareness is multiplied, conversions soar, and prospects are guided in their purchasing decision thanks to the numerous details in Trustt reviews. Every aspect of the product is examined: product effectiveness, the best way to use it, packaging, the person to whom the product is recommended…
High-value UGC on social networks
Brands that sell CBD-based products are not allowed to advertise. But… Do they really need to?
At Trustt, we believe that the best advertising comes from satisfied consumers!
And the least we can say is that the ambassadors of ID Swiss Botanicals product campaigns were delighted, as they didn’t hesitate to share it on their social networks. Hundreds of authentic content pieces show the products in action in high-quality posts.
With a potential reach of 2 million people, influencers and passionate consumers are excellent relays of the quality of the neurocosmetics brand’s products. The brand now only needs to unite its community of fans by liking, sharing, and interacting with its fanbase!
Segmented opt-ins to address the right target segment
Thanks to product campaigns, ID Swiss Botanicals has collected more than 3k segmented opt-ins, which supports the brand’s targeting strategy. ID Swiss Botanicals’ mailing base is thus reinforced with thousands of interested prospect addresses, allowing the neurocosmetics brand to communicate in an ultra-personalized and targeted manner depending on the prospect’s progress in the conversion funnel.
Usage Tests
Finally, Trustt’s ambassador program has been able to strengthen ID Swiss Botanicals’ proprietary data collection through usage data. The brand’s ambassadors have expressed their feelings about the effects of the campaign products, which allows the brand to obtain real insights conducive to customer co-creation and improvement of ID Swiss Botanicals’ offering. These claims can then be used by the brand in all its communications!
