FOREO chooses to develop its e-reputation and its brand awareness by offering the test of its LUNA mini 3
FOREO, high-tech accessories for beauty
FOREO was founded in 2013 in the Swedish capital, Stockholm, and made its first steps in France in 2015. Today, it is present in more than 100 countries around the world. The brand takes an avant-garde and ambitious approach to beauty and well-being: it relies on technology to create accessories that suit everyone. FOREO stands for “FOR EveryOne”.
The company develops oral care products with the ISSA family of products, UFO smart masks and LUNA beauty devices. They all have in common the patented T-Sonic technology, sonic pulses which improve the skin texture and the beauty of the teeth while respecting them.
The latest addition to the LUNA products, the LUNA mini 3, is the one we tested at Trustt. It stands out for its small size, its connected feature, but above all its efficiency with 12 intensity levels and its new Glow Boost mode.
Challenges
With the help of Trustt, FOREO wanted to meet several challenges:
- Getting authentic reviews on its new product. As the brand has just launched it, it has only obtained few feedbacks on the various platforms to strengthen its e-reputation (social media, brand website or on Sephora’s website).
- Increasing brand awareness. With the help of ambassadors, beauty influencers and consumers, FOREO wanted to get the word out about its brand on various social media. In all cases, the posts shared had to be sincere and honest, authenticity being the keystone of these product tests and influence in general.
Year of creation:
2013
Sector:
Beauty, wellness, technology
Trustt’s expertise
for Foreo:
Advocacy marketing
Data marketing
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Solutions from Trustt
The Trustt solution is therefore an easy-to-use solution to find influencers to collaborate with, but not only. The software also helps you to get targeted reviews on your products, which strengthens the brand’s e-reputation. The quantitative data gathered during these ambassador programs is also valuable in guiding a company towards its target and goals. This is how FOREO’s test campaign with Trustt enabled it to collect 4,000 qualified e-mails (optins).
The results achieved with Trustt
This campaign was a great success from the start, with nearly 2,000 applications on the day it was launched; within a month, almost 8,000 applications were received. Just over 700 female influencers wanted to take part in the ambassador programme. It attracted all profiles: women and men, with different skin types and complexions, and all age groups (mostly under 35 years old).
FOREO was thus able to choose the right influencers for its marketing target. The brand had to select among them the 40 who would have the opportunity to test the product and share their review on it. The brand made this choice according to precise criteria, set by the brand itself. The Trustt software makes this task easier by providing different filters that FOREO could set to select the influencers it was interested in.
Among these criteria, FOREO wanted to choose micro-influencers for example. This category of influencers is defined by the size of the influencer’s community: between 10,000 and 100,000 followers, which puts them between macro-influencers and nano-influencers. More affordable, micro-influencers offer a good visibility for a very interesting engagement rate. The content posted is often related to lifestyle and skincare themes, ideal to represent an aspirational brand like FOREO!
This highly targeted selection, with many precise criteria, is essential to best achieve the brand’s objectives.
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