KVD Vegan Beauty has chosen to grow its e-reputation and the quality of its reviews with Trustt
Objectives
The American makeup brand KVD Vegan Beauty used Trustt to better understand its target audience and get qualified reviews
Tattoo artist Kat Von D is behind the brand that bears her initials. Of Mexican descent, Katherine Von Drachenberg created her tattoo parlour in line with the arty and consistent universe she has created.
In 2008, Kat Von D also launched a makeup business. The brand quickly became very successful. Kat Von D wants to offer products with intense pigments that provide high coverage and long-lasting wear. From foundations to eyes and lips products, the cosmetics provided by the brand are cruelty-free and 100% vegan.
The founder has been personally involved in all stages of the creation and expansion of the brand. KVD Vegan Beauty products are available exclusively in Sephora stores and on the brand’s eShop.
Challenges
The brand wanted Trustt’s assistance in getting:
– More authentic reviews:
As the products are only available on the Sephora website and in its physical stores, they did not have enough reviews, especially for new products like the “Dagger Liner Tatoo”. Yet this is a key element in the purchasing process to inform future buyers.
– Quantitative data:
The brand wanted to collect proven data from a large panel of respondents.
– More precise consumer targeting:
The brand wanted more information about its target customers in the French market in order to better address it
Here is the spontaneous image of the brand among the respondents:
Year of creation:
2008
Sector:
Makeup
Trustt expertise
for KVD Vegan Beauty: Advocacy Marketing, Data Marketing, E-reputation:
Advocacy marketing
Data marketing
E-réputationTrustt the 3-in-1 tool
With Trustt, expand your online sales
Solutions from Trustt
The Trustt tool was used to activate influencer marketing and to carry out two product tests: the “Dagger Liner Tatoo” and the “Everlasting Liquid Lipstick”.
These tests generated 180 early adopters, true ambassadors of the brand on social media.
The two quantitative KVD Vegan Beauty studies made it possible to accurately measure the brand’s awareness in real time.
The tool collected more than 4,600 qualified emails (optins).
This also resulted in 118 posts on social media by Trustt member influencers and consumers who took part in the product tests, in addition to consumer reviews and blog posts.
The results achieved with Trustt
Reach = 1.5 M
ROI X 2.4
(earn media value)
3.2 to 4
Improved rating on sephora.fr
Posts generated by Trustt
Brand content articles
Influencer Sarah Da Silva spontaneously shows how practical the product is
Trustt is a 3-in-1 tool
Expand your online sales with Trustt
and become a “Direct to Consumer” brand